Willie in Loyalty Land

Unlike the Win-Back Frontier where Willie must go after lost customers, in Loyalty Land Willie has a different focus. His job is to acquire, retain and leverage his customer relationships to the fullest. Click on the picture to take a look at the lessons at each of our six stages of loyalty.

1. STAGE ONE
Suspects

Customer loyalty begins with a vision of the customer. Concentrate your energy on those prospects who can be developed into loyal customers.

2. STAGE TWO
Prospects

Develop a plan for ‘growing’ loyal customers. You are building a relationship and relationships take time to grow.

3. STAGE TREE
First time customers

First time customers are ‘triers’. Exceed a first-time customer’s expectations and that buyer will return.

4. STAGE FOUR
Repeat customers

Every customer experiences value differently. Consistently delivering value from the customer’s point of view is the key to winning long-term loyalty.

5. STAGE FIVE
Clients

Partner with your clients and they’ll reward you with their loyalty. Partnering requires an intimate knowledge of where your client has been and where he wants to go.

6. STAGE SIX

Your best customers don’t just buy from you…they spread the word about your products and services! Make the most of all referrals and appreciate them for the true gifts they are.