Volume Three: Unleash Your Brand’s Worth-It Power At Every Stage in the Customer Purchase Cycle

Every purchase unleashes a five-stage customer experience cycle. To keep customers returning, it’s critical that your brand ace the buyer’s Worth-It Test at every stage in this cycle. But it’s a tall order, given the many roles (decision maker, user, buyer, gatekeeper, etc.) in the account’s buying center. Volume Three gives you the proven planning tools you need to manage the complexity and consistently score worth-it points with customers at every stage. (Table of Contents Preview)

Volume 3. You’ll learn:

» The five customer experience stages you must manage to keep customers returning

» The powerful template that simplifies your planning process and jump-starts implementation

» Your customer’s 25 worth-it perception “windows” through which your brand is scrutinized

» Simple ways to mobilize staffers so all of the 25 windows are well managed

» 11 practical tools to boost your brand’s “worth it” perceptions with customers

» “Make it happen” Templates, tools, guidelines to help leverage each of the five purchase stages





Price: $800
Includes 1 hour of personal coaching with Jill

Other volumes

Volume One: Get Your Brand Worth-It Ready (For businesses in B2B markets)

Volume Two: Build the Worth-It Proposition That Sells Your Brand At Prices Higher Than Your Competition (For businesses in B2B markets )

Volume Four: Use Worth-It Watch Weapons to Stay Several Moves Ahead of the Competition (For businesses in B2B markets)

See other products:


Earn Big Word-of-Mouth in all Nine Market Spaces

Spot Those Customers and Prospects Truly Worth Taming

Make Your Brand Compellingly Different So Customers Beat a Path to Your Door

Grow Gung-Ho Employees That Stick

Breed Customer Trust Where It Counts Most

Find Talented Tamers To Mentor You