Use every opportunity to build customer loyalty

The garage doors at my house need adjusting. They sound as if they are going to collapse whenever my husband Mack or I hit the remote opener. This week, Mack “delegated” to me the task of calling the installer to schedule a service call. I went out to the garage expecting to find the contact information on the wall mounted control box. No dice. No easy-to- find information anywhere!

Loyalty Lesson: Don’t overlook the low tech ways to build customer loyalty. In the case of my garage doors, how simple, easy and cost-efficient it would have been for the installer to have posted a simple “For service” tag on the control box. With no such information, I’m on my own in searching for a vendor. What a shame for the original installer! This could have been cash in their pocket.

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