Selling By Serving

Designed for customer care and customer service , this program teaches attendees why serving means selling and why selling means serving. Participants are challenged to rethink their selling biases and rediscover two business truths: “Nothing happens ‘til somebody buys something” and “It’s not about making a sale, it’s about growing a customer.” You will learn:

  • Why cross-selling and up-selling can heighten customer satisfaction
  • The Rules of Influence and how to use them to serve and sell
  • Dealing with apathetic staff: How to prevent apathy and what to do when it strikes
  • Hero Stories: How to use your firm’s customer stories to inspire high performance
  • Stories from the front: People who sell by serving

Other Programs Jill Offers
Customer Loyalty: How to Earn It, How to Keep It
Taming the Search-And-Switch Customer
Customer Winback: How to Recapture Lost Customers and Keep Them Loyal
Inside the Loyalty Laboratory: Building Customer Relationships that Last
Turning Call Center Agents Into Loyalty Makers
Escaping The Commodity Trap: Earning Customer Loyalty in a Low-Bid World
Earning Customer Referrals: How to Turn Customers Into Advocates
Selling By Serving
Delivering the ‘Wow’ Customer Experience
Heart, Hustle and Heroes: Getting Top Performance From Your Customer Team